Honda Racing Unleashes the Mighty T-Rex to Menace the Competition
at Laguna Seca and Red Bud
Torrance, Ca - Honda Racing and Universal Studios Consumer Products Group are teaming up this summer to promote Universal Pictures' and Amblin Entertainment's Jurassic Park III, the third installment in the studio's most successful film franchise ever, scheduled for release on July 18, 2001.
Jurassic Park III, with its breathtaking dinosaur effects, will provide a suitably stunning backdrop for Honda Racing at two popular races in July. It should come as no surprise that Honda's race bikes and rider graphics will feature the voracious, Jurassic Park-inspired Tyrannosaurus Rex.
Honda Racing's Supercross and motocross hero, Ezra Lusk, will be hunting down the competition on his silver and red CR250R on Sunday, July 1 at Round 6 of the AMA Chevy Trucks U.S. Motocross Championships at Red Bud Track-N-Trail in Buchanan, Michigan.
Honda factory road racing star Nicky Hayden and his T-Rex emblazoned RC51 Superbike will be tearing up the field on Saturday, July 7 at Round 6 of the AMA/Chevy Trucks U.S. Superbike Championship at the Honda International Superbike Classic Presented By Dunlop at Laguna Seca Raceway in Monterey, California.
In both races, Universal Studios takes the primary team sponsorship position on the race bikes with Jurassic Park III graphics. Following the highly successful collaboration with The Mummy Returns, the record-breaking sequel that jump-started the summer movie season earlier this May, this is the second of four similar promotions in 2001 and 2002. With each effort, Universal Studios' films will be showcased with special designs on the bodywork and uniform of a selected Honda motocross rider and road racing rider.
"The Jurassic Park franchise and Honda Racing are a perfect fit. They both deliver non-stop action that keeps you on the edge of your seat," said Elliot Lederman, vice president of licensing/sports, Universal Studios Consumer Products Group. "We have been very successful with the top teams in NASCAR, Formula 1 and CART and it was natural to expand our motorsports program with Honda Racing," said Lederman.
Universal Studios also represents the merchandising and promotional rights to the Honda Racing Team riders, including jointly developed designs, such as the Jurassic Park III Honda Racing promotion. Announced in November 2000, the sponsorship agreement also features Universal Studios' animated character Woody Woodpecker as Team Mascot for both the Honda Motocross Racing Team (r) and the Honda Road Racing Team (r).
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